Legal · Effective October 27, 2026

Privacy Policy

What we collect to watch your rental, what we do with it, and how to have it deleted. Plain English.

1. Who we are

Rental Watch is operated by Automated Reality LLC ("Rental Watch", "we", "us"), the same company that runs PlateShield. This policy covers rentalwatch.automatedrealityllc.com, your watch and check pages and the emails we send. PlateShield has its own policy on its own site.

Questions about your data go to alerts@automatedrealityllc.com.

2. What we collect

We collect as little as we can. We never ask for your driver's license, rental agreement, ID, home address or date of birth, and there is no account or password.

When you start a watch: the license plate, the plate's state, your pickup and return dates, the email address for alerts and a discount code if you enter one.
When you run a past check: the plate, the state and the two dates you enter.
If we set up a watch for you by hand: the name you give us.
Tickets we find: for each ticket issued to a watched plate during your dates, the summons number, date and time, violation, amounts and status, as shown in the city's public ticket records, plus a record of which alerts we emailed you.
Payments, once billing is on: payment is handled by Stripe. Your card details go straight to Stripe and never reach us. We keep the Stripe references, the amount and whether the payment went through. Rental Watch is in a free beta right now, so nothing is being charged.
When you send the fleet form: your name, company (optional), email, phone (optional), number of plates and anything you add, so we can set up your plates and bill the plan.
Technical information: our servers receive your IP address and browser details when you visit. We store a scrambled (hashed) version of your IP address with your watch or check and use it to stop abuse, for example to limit how many watches one address can start in a day.
Analytics and ad pixels, once we turn them on: see Cookies, analytics and ad pixels.

3. How we use it

To check the city's ticket records for your plate every day during your rental and for 30 days after the return date, and email you when a ticket shows up, changes or is shown as paid.
To send the emails that run your watch: the first email, ticket alerts, the final email and notices about your watch or payment.
To run your watch page, discount codes and support.
To take payment through Stripe, once paid plans are on.
To prevent abuse and keep the service working.
To measure site visits and ads, if analytics or ad pixels are on.

We only email you about your watch, your check or your payment. If we ever send anything else, it will include a way to opt out.

4. How alerts work

Once a day we look up each watched plate in the city's public ticket records. When a ticket issued during your rental dates appears, or its amount or status changes, we email the address on the watch with the details and a link to the city's official page to pay or dispute it. New tickets usually take one to three weeks to show up after they are written.

Tickets on the same plate outside your dates belong to other drivers. We do not show them to you.

Every email includes a private link to your watch page, where you can see every ticket and check and stop the watch. Anyone with that link can see your watch and stop it, so keep it to yourself.

When we look up a plate, we send the city's records only the plate and state, never your email or anything else about you.

We do not sell your personal information, and we do not rent or trade it. We share it only with:

Service providers that run Rental Watch for us: our hosting and database provider, our email delivery provider, and Stripe for payments. They may use it only to provide their service to us.
Meta and Google, only if their ad pixels or analytics are turned on, as described below.
Authorities, when the law requires it, or to protect someone's safety or our legal rights.
A buyer or successor, if Rental Watch is sold or merged. This policy would continue to apply to your information.

6. Cookies, analytics and ad pixels

Today: our public pages set no cookies of our own. Our pages load fonts from Google Fonts, so your browser contacts Google's servers to fetch them. The admin area uses one sign in cookie, for the site owner only.

When ads and analytics are on: we may add the Meta Pixel and Google Analytics to measure visits and how our ads perform. They set cookies and send Meta and Google information about your visit, such as the pages you view, your device and browser, and actions like starting a watch or starting checkout. We do not add your plate or email to these events.

Your choices: you can block or delete cookies in your browser settings, use Google's opt out add on at tools.google.com/dlpage/gaoptout, and manage Meta ad settings at facebook.com/adpreferences. The service works without these cookies.

7. How long we keep it

Active watches: for as long as the watch runs.
Finished or stopped watches and past checks: we keep the record, the tickets found and the alert history so we can answer questions and keep payment records, until you ask us to delete them or we no longer need them.
Payment records: Stripe keeps its own records of payments for as long as financial rules require.

8. Seeing or deleting your data

Email alerts@automatedrealityllc.com from the address on your watch and tell us the plate. We will delete the watch, the tickets found and the alert history. We may keep a payment record when the law requires it. You can also ask for a copy of what we hold about you, or to correct it. We honor these requests for everyone, wherever you live.

9. Security

The whole site runs over HTTPS, card details stay with Stripe, and the admin area is password protected. No system is perfectly secure. If we learn of a breach that affects your information, we will tell you as the law requires.

10. Children

Rental Watch is for adults who rent cars. We do not knowingly collect information from anyone under 13. If you think a child has given us information, email us and we will delete it.

11. Changes to this policy

If we change this policy we will update this page and the effective date at the top. If a change is significant, we will also email people with an active watch before it takes effect.

12. Contact

Rental Watch, operated by Automated Reality LLC
Email: alerts@automatedrealityllc.com